Keywords are the words and phrases that people type into search engines to find what they are looking for. For example, if you were looking to buy a new jacket, you might type something like (mens leather jacket) into Google. Even though that phrase consists of more than one word, it is still a keyword. Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the SERPs, and the keywords you choose to target will determine what kind of traffic you get. Keywords are as much about your audience as they are about your content because you might describe what you offer in a slightly different way than how your audience actually searches for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors the language they use and the type of content they seek. In order to find keywords in your content simple enter keywords and text in this tool.